Speaker: Anna Turner
The next chapter for legacy : In a flat fundraising market, legacy giving is showing exceptional growth. As more charities develop legacy-led programmes, we’re seeing a new chapter of legacy giving emerge: new audiences, new media, new strategies. Anna Turner, Head of Research at Legacy Foresight, will join Gaby Morgan, Senior Planner at GOOD to share fresh insights into our newer, Gen X legacy audience. Learn what you need to do to pivot your legacy programme to meet the needs of a changing market and uncover findings from Legacy Foresight’s recent research on the future of legacy giving.